Managers are mobile and constantly connected with “right-now” becoming second nature to them. The new Lyreco mobile app responds to this by providing a unique link between paper catalogues and online stores allowing customers to perform their regular tasks in real-time whatever device they are connected to.
Still rare in the B2B sector, augmented reality is a great tool to deliver an improved product discovery experience for customers as well as allowing Lyreco associates to facilitate purchases by their clients
This app will be released across the world in all of the 26 countries of the Lyreco Group, beginning in early 2015.
An App Developed for Clients/Users
Digitalisation is impacting our everyday lives in so many ways and business life is no different. Professionals are constantly adapting their behaviours to new technologies and changes to society with reduced sedentary work, increased mobility, more home-working and connectivity everywhere for everyone at all times. Lyreco's new mobile app responds to these new practices.
Building on existing customer tools, this app extends the way that traditional paper catalogues are used and makes the online store a breeze to use. It delivers the key features that Lyreco clients have asked for, whilst retaining the key features they are used to when shopping on-line: simple product search, easy to order, account management and order approval. All at their fingertips, wherever they may be.
The Lyreco App Provides These Functions:
- Real-time price and stock availability 24/7
- Complete catalogue search
- Fully synchronised with on-line activity: shopping basket takes into account all orders, whether placed through the web store or through the app;
- One-click ordering, including a basket that had been started on the online store, thanks to the synchronisation of tools;
- Approval or rejection in real-time of purchases made by associates;
- Account management
Augmented Reality Makes Content Rich and Multifaceted
Having been gradually incorporated into consumer catalogues, augmented reality is still uncommon in applications in the business world. Brands and users are just beginning to utilise this technology, which promises many exciting opportunities when used on a corporate sales site. Augmented reality allows moving beyond fixed and static content to dynamic content that enriches the discovery of products in an extremely powerful and simple way. By simply scanning page, users can immediately launch a video, 3D animation, a PDF, a call to action, a telephone number for Customer Relations, etc.
This enrichment of the overall product discovery experience is there to help make the lives of customers more simple, facilitating purchasing decisions and account management.
Augmented reality will also help our sales associates to deliver even higher levels of customer care, by providing them access to rich data in the palm of their hands.